For decades the American furniture business has been based in High Point, North Carolina, where much of it was once (but no longer) manufactured. But over the past four years the momentum has shifted to the flamboyant World Market Center (above), a 1.3-million-square-foot showroom and exhibition space in Las Vegas. The Las Vegas group commissioned the ad campaign, which amounts to a declaration that it now speaks for the industry. "None of the individual companies has the ability to do something like this on their own so Las Vegas just stepped up and did it," Shoulberg said. "They're clearly trying to one-up High Point with this."
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